SEO or Search Engine Optimization is an ever changing environment that Web Solutions Services has specialized in since our inception. With the major search engines constantly changing the rules of search engine optimization to ensure that spammers are not taking traffic away from legitimate websites, WSS stays ahead of the curve with our approach to SEO. Utilizing only “white hat” SEO practices, we are able to significantly increase your organic (non-paid) search results by attracting targeted traffic to your site, helping increase sales, traffic, and engagement. And we can prove it to you!
We build basic SEO into every website we design but there are times where you may wish to draw more traffic to your website, or are starting to realize that the traffic coming to your website isn’t necessarily your “target” audience. This is where a full SEO overhaul of your website can really help your cause or brand. Our SEO practices utilize the latest in optimization strategies, not only in placing additional code within your website, but using tools to gather analytical data of your websites traffic.
Using these analytical tools, we can show you where your traffic is coming from, what time of day, what country, what keywords they searched to find your website, what devices or computer they are using among a bevy of other critical website user data. Analyzing this data, we are able to make code changes and recommendations to your website’s content. From there we can hone in on how your target audience is reaching your website and build a solid SEO strategy.
Website users, internet users and the like are a constantly changing demographic. How users or customers find your website is something that has been evolving over the years. From search engines to social media to email blasts to word of mouth, knowing where your target audience is coming from can only help build a better search engine optimization strategy and drive the targeted traffic you desire. You know, the ones that actually buy products or interact with your website the way you would expect. These are the people you want visiting your website!